Innovation thrives when people have ideas. Ideas are really just a question that begs to be answered, and in customer science that’s a hypothesis to be tested.
If ideas are just questions that need an answer, then it stands to reason that the faster you answer the questions, the more opportunity there is for innovation. Not all ideas lead to value… but some do. The more questions you can pose, the higher the chance of finding ones that create valuable initiatives. However, the opposite is also true, if people can’t get answers quickly, they eventually stop asking for them.
…